Fifteen thousand entrepreneurs, one day, a single application
- bpifrance
- Finance
- Product ID
- AI
- 2024 → 2025
Europe’s largest gathering of entrepreneurs fits into a single day: everyone opens the same application at the same hour.
01.The challenge
A programme that keeps moving until the last minute
Six hundred talks, forty rooms, and a programme still changing the night before. Paper could not keep up, and the event website asked you to zoom in to read a start time.
We designed the application around a single question — what is this person doing in the next ten minutes? The personal programme comes before the full one, the map opens on the next room, and a last-minute change reaches every phone within seconds.
02.The product approach
Fitting a whole day into the next ten minutes.
03.The method
Our approach: design for one hand, standing up, in the noise.
001.
A traffic peak lasting one day
The whole audience arrives at once, as the doors open, on a saturated network.
002.
A moving programme
A talk that moves has to reach the people signed up before they walk into the wrong room.
003.
Used standing up
The app is checked between two sessions, one-handed, without headphones and without patience.
A full-scale dress rehearsal a month before, then the day itself, watched room by room. The application carried all fifteen thousand visitors without an interruption, and the paper programme was not reprinted the following year.
04.Our impact
15,000
entrepreneurs equipped on the same day.
600
talks kept up to date until the last minute.
0
minutes of downtime during the event.
