A single digital experience across the world’s largest ski areas
- Compagnie des Alpes
- Retail & Leisure
- Product ID
- Design system
- 2022 → 2025
How do you offer a unified digital experience across a group while respecting the identity of each resort? A white-label application, able to set strong invariants while letting every resort express its own world.
Video CDA.001 - Serre Chevalier
Serre Chevalier, the ski pass gone digital
01.The challenge
Unify without flattening
Compagnie des Alpes runs several resorts with strong identities, varied positioning and specific local organisations. While the functional needs are largely shared, the experience lived on the mountain remains deeply singular.
We designed applications built on a white-label design system and a shared art direction. That platform lets us roll the experience out to new resorts season after season - Paradiski, Val d’Isère, Serre Chevalier, Grand Massif, Pralognan, Les 3 Vallées - keeping an overall consistency while heightening what makes each destination stir something.
02.The product approach
Design an experience platform from the field up.
03.The method
Our approach: design as a tool for understanding, structuring and accelerating.
001.
Continuous discovery
Understanding the reality on the ground so the right experience is designed from the start, then made to evolve season after season.
002.
A white-label platform
Setting the invariants once and for all — journeys, components, art direction — so that each resort only has to decide what sets it apart.
003.
Delivery paced by the season
Opening every winter with one more resort, folding into the platform whatever the previous one taught us.
Six applications, thirteen Alpine resorts, one shared experience platform: a new destination plugs into it within a season, with its own world and without starting from a blank page. Passes are bought and topped up from the phone, and half the skiers reopen the app every day of their stay.
04.Our impact
6
apps, 13 resorts in the Alps, unified by one experience foundation.
2.2M
users since the 2022 / 2023 season.
50%
of users come back to the app every day during their stay.
“Our eleven ski areas finally speak with one voice, and each resort keeps what makes it different.”
