One skier account, recognised across eleven resorts and six countries

Compagnie des Alpes
UX research
Mobile
2024 → 2025

01.The brief

One skier, six countries, eleven resorts — and until then as many accounts to create.

02.The challenge

One account, six sets of rules

The pass bought at Tignes was useless at Val d’Isère. We took the sign-up journey back to its first question, looking to ask as few as possible.

We went back through the journey question by question, keeping only those the sale really depended on, and reconciled existing accounts without asking skiers for anything again.

A hand holds a phone showing the wound reporting journey

A Prysm round table, mic in hand, in front of the magazine poster

03.The product approach

Take the journey back to the very first question asked.

Counting the questions asked

An audit of the existing journey, question by question, to measure what each one cost in drop-off and what it really brought back.

Prototyping in real conditions

Tests run on the slopes, on real skiers’ phones, gloves on, before writing a single line of code.

Our approach: measure what each question costs before keeping it.

001.
Six different sets of regulations
The details asked for at sign-up are not the same in France, Switzerland and Austria.
002.
Accounts that already existed
Hundreds of thousands of local accounts to reconcile without asking people to type it all again.
003.
A purchase made wearing gloves
Half of ski passes are bought from a phone, outdoors, in the cold, in a few seconds.