One skier account, recognised across eleven resorts and six countries
- Compagnie des Alpes
- Retail & Leisure
- Product ID
- 2024 → 2025
One skier, six countries, thirteen resorts - and until now, as many accounts to create.
01.The challenge
One account, six sets of rules
The pass bought at Tignes was useless at Val d’Isère. We took the sign-up journey back to its first question, looking to ask as few as possible.
We went back through the journey question by question, keeping only those the sale really depended on, and reconciled existing accounts without asking skiers for anything again.
02.The product approach
Take the journey back to the very first question asked.
03.The method
Our approach: measure what each question costs before keeping it.
001.
Six different sets of regulations
The details asked for at sign-up are not the same in France, Switzerland and Austria.
002.
Accounts that already existed
Hundreds of thousands of local accounts to reconcile without asking people to type it all again.
003.
A purchase made wearing gloves
Half of ski passes are bought from a phone, outdoors, in the cold, in a few seconds.
One resort first, a season of watching, then the twelve others with what we had learnt from the first. Two minutes are now enough to buy a pass, gloves on, with an account recognised everywhere.
04.Our impact
-61%
drop-off during account creation.
2 min
to buy a ski pass, against nine before.
6
countries where the same account works.
“Our eleven ski areas finally speak with one voice, and each resort keeps what makes it different.”
